INSIGHT · STRATEGY · STORY · GROWTH
The Future of Commerce Is Being Rewritten.
Commerce is transforming fast across retail, media, marketplaces, advertising, technology, AI and consumer behavior. We help companies understand what’s changing, see where the opportunity is moving, and make smarter strategic decisions about what comes next. From retailers and commerce media networks to brands, marketplaces, technology companies, agencies and emerging businesses, we bring intelligence, strategy, operating experience and influence to the opportunities shaping the future of commerce.
Advisory Services
See what's changing. Find the opportunity. Create growth. The biggest opportunities in commerce often sit between categories, where retail meets media, data meets technology, brands meet consumers and transformation creates new business models. Commerce Growth Advisory brings together market intelligence, strategic thinking, operating experience and storytelling to help leaders understand what's next, identify where to play, and turn opportunity into growth.
INSIGHT
Understand what’s changing. See where opportunity is moving. We connect the signals across retail, marketplaces, media, technology, AI and consumer behavior to help leaders understand what’s happening, what’s coming next and where meaningful opportunities may exist.
- Market & competitive intelligence
- Commerce & media trends
- Emerging opportunities
- Consumer & category shifts
- Commerce media landscape
- Strategic insights
STRATEGY
Decide where to play. Know how to win. Insight only matters if it leads to better decisions. We help companies translate market understanding into clear strategic priorities—from growth strategy and positioning to go-to-market, market expansion and partnerships.
- Growth strategy
- Brand & positioning
- Go-to-market strategy
- Market entry & expansion
- Audience strategy
- Partnership strategy
- Strategic priorities
STORY
Make the strategy matter. Give people a reason to believe. The best strategy can fail if it can't be understood, differentiated or communicated. We help leaders turn complex ideas into compelling narratives that clarify value, align stakeholders and create momentum in the market.
- Corporate & brand storytelling
- Executive narrative & positioning
- Thought leadership
- Messaging & value proposition
- Content strategy
- Launch narratives
- Media & visibility strategy
GROWTH
Turn strategy and story into market impact. We help companies and executives activate their strategy in the market—building visibility, influence, relationships and opportunities that support growth and transformation.
- Go-to-market activation
- Executive communications
- Media strategy & relations
- Reputation & influence
- Strategic partnerships
- Market activation
- Audience & ecosystem growth
Meet Beth Bruce
Founder — Commerce Growth Advisory
Strategy looks different when you've actually operated inside the ecosystem you're advising. We've been on the: Retailer side. Media side. Advertiser side. Agency side. Technology side. Communications side. That perspective matters. Because understanding how an organization actually works can change how you approach it from the outside.
Experience
- 20+ years across commerce, advertising, retail media, marketing, technology and communications
- Walmart leadership across Walmart Connect, Enterprise Growth, data, membership and communications
- Early leader in the development and growth of Walmart Connect
- Former eBay Advertising leader across go-to-market, field marketing and advertiser growth
- Agency experience across integrated marketing, brand strategy and client leadership
- Extensive relationships across retail, media, brands, technology and the broader commerce ecosystem
Areas of expertise
Enterprise communications · Executive communications · Corporate reputation · Executive positioning · Media relations · Crisis leadership · Investor communications · AI-enabled communications · People leadership
UCLA
B.A., Psychology
Enterprise and executive communications · Executive positioning · Media relations · Corporate reputation and crisis · Launch and go-to-market narrative · Retail media and commerce counsel