Independent Commerce Media Analyst & Advisor
Clear thinking on commerce media — and clear-eyed advice for the companies building it.
I spent two decades inside one of the world's largest retailers, most recently leading communications for Walmart's growth businesses, including its retail media network. Now I analyze the commerce media landscape independently — and advise the networks, brands, agencies, and technology companies shaping it.
Advisory Services
Twenty years of communications leadership in retail media, commerce, data and membership — applied to the moments that matter most: launching a business, repositioning one, or explaining it to the market.
Enterprise & executive communications
Build the enterprise narrative and the executive messaging that carries it — to employees, customers, partners and the market.
Executive positioning
Define what a leader is known for, then build the platform, point of view and visibility plan behind it.
Media relations & media strategy
Proactive media programs, top-tier relationships, briefing preparation and coverage that holds up under scrutiny.
Corporate reputation & crisis
Prepare for the hard moments: scenario planning, message architecture and steady counsel when the story turns.
Retail media & commerce counsel
An operator's read on retail media, marketplaces, data and membership for teams building or selling into the space.
AI-enabled communications
Practical workflows for content development, media intelligence and planning so small teams move faster.
Meet Beth Bruce
Founder — Commerce Growth Advisory
Beth Bruce is a communications executive with 20+ years leading global communications for high-growth businesses across retail media, data, membership and technology. Most recently Senior Director, Global Communications at Walmart, advising the Chief Growth Officer and senior leadership across Walmart's Enterprise Growth portfolio.
Experience
- 20+ years in marketing and global corporate communications
- Senior Director, Global Communications at Walmart — Enterprise Growth portfolio
- Communications advisor to Walmart's Chief Growth Officer and senior leadership
- Helped launch Walmart Connect as one of its first 50 associates
- Built eBay Advertising's field marketing organization
Areas of expertise
Enterprise communications · Executive communications · Corporate reputation · Executive positioning · Media relations · Crisis leadership · Investor communications · AI-enabled communications · People leadership
UCLA
B.A., Psychology
Get in touch.
If you're working on an enterprise or executive communications problem — a launch, a repositioning, a reputation moment, or a narrative that isn't landing — send a note and we'll see if it's a fit.
Enterprise and executive communications · Executive positioning · Media relations · Corporate reputation and crisis · Launch and go-to-market narrative · Retail media and commerce counsel